Every July, BOBBYJOSEPH® pays tribute to the masked genius who fed us myth by the slice.

Twenty years after MM..FOOD transformed hip-hop into a culinary universe—where hunger became metaphor, the MC became chef, and every track another course—we continue the conversation through original design.

At BOBBYJOSEPH, musicians aren’t simply references; they’re creative catalysts. Each collection explores the worlds they’ve built and expands them through original illustration, storytelling, and graphic design.

For SUPER BURGER, DOOM’s unmistakable mythology is reimagined through the visual language of 1950s modernist diner signage, blending vintage Americana with villainy, wit, and obsessive detail. The result isn’t nostalgia—it’s a new chapter inspired by one of music’s most imaginative world builders.

Printed front and back on our signature 5.7 oz combed cotton pocket tee—what we believe is the finest combination of fabric, fit, and everyday wear.

Supa limited.